Owning a The Maids: what actually happens
Year one is building a staffed office from nothing: hiring and retaining four-person cleaning teams, buying or leasing the cars, running local lead generation and converting one-time cleans into recurring customers. The owner manages rather than cleans, but is the general manager, recruiter and sales closer until revenue can carry an office manager. One territory in its first year typically grosses well below the roughly $371,000 per-territory figure implied by the Item 19.
Illustrative split for a typical unit (industry estimate). The green slice is store cash flow before your loan payment and before paying yourself a salary — not profit.
Multi-territory operations with a manager in place and a recurring customer base do sell as going concerns, generally on a multiple of owner earnings, with franchisor approval and the buyer signing the current agreement. A single under-built territory has a thin buyer pool and sells for little more than its customer list and vehicles.
An operator with the capital and intent to buy and fill several adjacent territories and to hire a manager once revenue allows.
A single-territory buyer who reads $1.18M as what one territory makes, or who wants income without managing hourly staff.
The disclosure it's built on
The verdict above is our read of the numbers The Maids files with regulators — here they are, cited.
The headline $1.18M average is per owner, and the average owner in that sample holds about three territories. The same Item 19 covers 106 franchisees across 338 territories, with a median of $764,050 and only about a third of owners at or above the average. Spread across territories it works out to roughly $371,000 each. A buyer of one territory for $60,000 should underwrite against the per-territory picture, and note the fee schedule itself is built to sell several: $110,000 for two, $145,000 for three, $190,000 for five.
Seriously considering The Maids?
Pressure-test the affordability, then read the full FDD and validate Item 19 (or its absence) with existing franchisees. When we add vetted franchise-consultant and financing partners, they'll be clearly disclosed here and never change our analysis.
Run a rough affordability check →